A New Home For Live Events
Niantic’s live events were growing in frequency, and thus needed an accessible place where users could view upcoming events and purchase tickets. I designed a Live Events web app to accommodate this. My role was full end-to-end UX designer, and I worked with two skilled engineers for implementation. The timeline was about 2 months from concept to launch. After speaking with key stakeholders from Product, Live Ops, and Marketing I outlined my goals for the project:
User goals:
An informational place where you can browse events
A simple ticket purchase design that felt familiar and trustworthy
Product goals:
Scaleable for future events across company platforms and products
Simple enough to build in a few engineering sprints
Web-based for easy plug in to any Niantic product or website
Prototype
Below is the prototype I created for the landing page and “purchase ticket” flow on mobile.
Cross Platform Responsive Design
For my cross platform design on wider screens, I kept the layout very similar. I utilized the expanded horizontal space to show more content above the fold. During the ticket checkout, I allow users to select a quantity and view their subtotal on one page, as opposed to mobile screens where it is divided into two pages.
Below are sample screens from different devices.
Success
The product was immediately put to use and continues to be the company’s live events home.
Below is an article on the success and economical impact for a few recent live events. All 3 events mentioned were advertised and users purchased their tickets through the web app I designed.
Pokémon GO Live Events Contribute Over $300M to Local City Economies in 2022